TTS eGuides

TTS eGuides are intended to provide concise, practical and pragmatic introductions to a variety of issues relating to eCommerce and International Trade.

They are free to download - you don't even need to register. TTS will be adding to these on a regular basis. Each new edition will be announced in the Expo Newsletters - but in any case, check back here for new publications.

We also provide here copies of White Papers produced by our partners that we think will be of interest and practical use to you.


eGuide to ChatGPT - An Introduction (12 pages)

This eGuide provides a brief introduction to ChatGPT. It is designed to help you decide:

  1. Is it likely to impact your business? If so, how?
  2. If you do not see any immediate impact, nonetheless is this something that you should be following?

This eGuide covers:

  1. What is ChatGPT
  2. Why is ChatGPT making the headlines?
  3. ChatGPT and AI Applications
  4. Using ChatGPT
  5. Subscription Models
  6. ChatGPT Competitors
  7. Caveats
  8. Wider Considerations
  9. Conclusions


  • Appendix One – Examples of questions that ChatGPT answers
  • Appendix Two – ChatGPT Competitors
  • Appendix Three – Plagiarism Detection Tools

eGuide to using AI to help your Marketing Campaigns (2 pages)

This eGuide has been prepared to outline how you can get the best out of ChatGPT and to point out the significant pitfalls that you should avoid.

  • The points covered are:
  • Think Before You Ask
  • Fact Check and Check Again
  • Old Data
  • Don't Let the AI Takeover
  • Beware of Legal Challenges
  • Advertising Bias
  • Security Risks
  • Conclusions

The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) is a trade agreement between 11 nations: Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam – and now a 12th nation, the UK has joined. (3 pages)

This Introductory eGuide covers:

  • What's in it for the UK?
  • What Are The Benefits.
  • Are There Any Disadvantages or Concerns?
  • When will the Agreement come into force?
  • Conclusions

There is also a link to the Country Profile of the founding 11 nations.

eGuide to eIDAS (5 pages)

This eGuide provides a brief introduction to Electronic Identification, Authentication and Trust Services – eIDAS and covers:

  1. eSignatures (Digital Signatures).
  2. eSeals.
  3. eTimestamps.
  4. WACs.
  5. eDelivery.

Here we set out what they are and what practical benefits they offer – together with some considerations you should take into account when using them.

Establishing an EU based company can provide advantages for those UK companies looking to provide services within the EU. Here we provide introductions to the advantages of establishing companies in Estonia and Ireland. We have chosen these two jurisdictions because they offer:

  1. The relative ease of establishment.
  2. Low levels of bureaucracy.
  3. Favourable tax regimes.

eGuide to Estonian eResidency (4 pages)

This eGuide covers:

  1. Why consider eResidency in Estonia?
  2. eResidency and Corporate Registration.
  3. Tax.
  4. Conclusions.
  5. Links to companies offering Irish Company registration services.

eGuide to Establishing an Irish Company (3 pages)

This eGuide covers:

  1. The processes and requirements for registering a private limited company in Ireland.
  2. Indicative costs.
  3. Tax.
  4. Conclusions.
  5. Links to companies offering Irish Company registration services.

You will see from these eGuides that both jurisdictions offer a number of significant benefits.

  • All documentation for both jurisdictions is available in English.
  • Both Irish and Estonian companies can be managed online.
  • Both tax regimes are favourable

The key differences however between the two are:

  • Estonia will require you to physically visit an Estonian office (Dublin, London, Estonia ....) Registering a company in Ireland can be effected without visiting any office.
  • Practically, an Irish company requires an EEA resident director, Estonian company directors can be resident anywhere (provided they have a registered for eResidency).
  • Both offer low rates of corporate taxation - but which is better for your company will depend upon a number of factors.
  • Managing the administration of an Irish company will be slightly more expensive than the costs for an Estonian company.

Disclaimer: TradeTech Solutions (“TTS”) does not offer any advice or recommendations as to whether it is advisable for you to establish either Estonian aResidency or an Estonian company. This eGuide simply serves as an introduction to the options that exist – with any details current at the time of writing, and therefore subject to change. Before taking any concrete steps, you should take appropriate legal and fiscal advice (neither of which is offered by TTS.)

eGuide to Foreign Language SEO Part 1 (2 pages)

According to Ethnologue, a database of world languages, as of 2021 less than 8% of the global population speaks English as their mother-tongue. As most people carry out searches all in their own language, without foreign language SEO you are missing out on 92% of your potential. This eGuide sets out:

  1. The benefits of translating your website into languages other than English.
  2. Tips to improve your foreign language SEO
  3. Resources needed
  4. First steps?
  5. Conclusions

eGuide to Foreign Language SEO Part 2 - Multilingual Microsites (7 pages)

This eGuide then sets out how you can significantly improve your website’s foreign language SEO in 35 languages at less than £1 per week per week.

  1. What are Microsites
  2. How they work
  3. Why you should consider having a Multilingual Microsite
  4. Multilingual Sites benefits
  5. Your critical first step into international markets
  6. Languages covered and global reach
  7. Conclusion

eGuide - Will Machines replace Translators (5 pages)

The technological developments in Artificial Intelligence (“AI”) in the last 10 years have resulted in Machine Translation becoming a more efficient and increasingly accurate tool for language translation. However, the robots may not have beaten us just yet. Humans have a more comprehensive understanding of how language is reliant on context, tone, and register, factors that machine translation often misinterprets.

This eGuide covers the pros and cons of:

  1. Machine Translation
  2. Hybrid Translation
  3. Human Translation

Followed by:

  • Conclusions
  • Other Considerations
  • Check List

White Papers by our Partners

The Art of Active Listening: Enhancing Understanding in Multilingual Environments in the Customer Service Industry (2 pages)

This paper provides tips explaining how to:

  • Create a Welcoming Atmosphere
  • Develop a Multilingual Staff
  • Practice Empathetic Listening
  • Be Mindful of Cultural Differences
  • Use Clear and Simple Language
  • Confirm Understanding
  • Leverage Technology
  • Be Patient and Respectful
  • Focus on Non-Verbal Communications
  • Seek Feedback and Continuous Improvement

Navigating Cultural Nuances in International Sales and Marketing (2 pages)

This paper covers:

  • Understanding Cultural Sensitivities
  • Cultural Relevance in Product Offering
  • Social Norms and Values
  • Celebrating Cultural Festivals and Holidays; and
  • The Role of Influencers and Local Figures.

Navigating Cultural Nuances in International Sales and Marketing - Part Two (1 page)

This paper continues the discussion of the benefits of navigating language nuances and cultural sensitivities in diverse markets and how they should become a cornerstone of your growth activity.

The Future of Work: Embracing Linguistic and Cultural Diversity (1 page)

This paper covers the importance of embracing linguistic and cultural diversity.

The Power of Localisation: Tailoring Your Message for International Audiences in the E-commerce Sector (2 pages)

This paper covers:

  1. Understanding Cultural Context
  2. Language and Tone
  3. Customised User Experience
  4. Localization of Product Descriptions
  5. Embracing Local Marketing Channels
  6. Conclusion

Unlocking the Power of Multilingual Websites: Key Considerations for Selecting the Best Website Localisation Partner for Your Business (1 page)

This paper explains why this is important and the steps you should take to choose your partner:

  1. Check their experience, expertise, and references.
  2. Consider the value of their services.
  3. Check whether they have experience working with your target audience.

eGuide to Newsletter Stats - What they don't tell you. (3 pages)

Newsletters are used extensively in B2B communications and are seen as an effective and cost-effective communication channel; providing valuable statistical feedback, or do they?

This eGuide covers:

  1. Newsletter service provider stats
  2. The problems - the background
  3. How the statistics can be compromised
  4. What can be done to improve statistical reliability
  5. Conclusions

Online Payment Services are a key component of any eCommerce site. There is a wide choice of service providers - which is the best for your business? (9 pages.)

This Introductory eGuide covers:

  • The differences between Payment Service Providers (PSPs) and Merchant Account Providers (MAPs).
  • Why choose an MAP?
  • Why choose a PSP?
  • Costs.
  • Which is better for your business?
  • PayPal vs Stripe.
  • Stripe vs Adyen.
  • Lists of Payment Service Providers.
  • Lists of Merchant Account Providers.

PCI Compliance is a necessary qualification for businesses that accept, transmit, process and store credit card data. If your business is considering directly accepting credit card payments (rather than using a PSP), then you will have to become PCI Compliant. (4 pages)

This Introductory Guide covers:

  • Introduction to PCI Compliance
  • What is PCI Compliance? - And the 4 levels of PCI Compliance.
  • What does PCI Compliance entail?
  • Is PCI Compliance required by law?
  • How to become officially PCI Compliant.
  • PCI Compliance Service Providers
  • Conclusions
  • Appendix: Third Party PCI Compliance Service Providers

How Product Microsites help launch new Products & Services (1 page)

This eGuide covers:

  • Introduction
  • What is a Product\Service Microsite?
  • Why Not Just Add an Extra Page to the Home Website?
  • Multilingual Product\Service Microsite
  • Conclusions

The Importance of Keywords and Phrases. How to make sure you are found when potential clients are looking for your products or services. (3 pages).

This eGuide covers:

  • Introduction
  • The Importance of Keywords & Phrases
  • Where Can You Find Keywords and Phrases in your Website?
  • Online Support Tools
  • Some Key Considerations
  • Are Your Keywords and Phrases Effective?
  • Other Considerations
  • Conclusions

The Advantages of Virtual Trade Missions - do they make any sense? Do they compete with physical events? Find out here. (3 pages).

This eGuide covers:

  • Introduction
  • The Elephant in The Room
  • Dealing with the Elephant
  • Advantages of Virtual Trade Missions
  • Will Virtual Trade Missions Replace Bilateral Trade Missions?
  • Conclusions
  • Interested?